You do not need to register to view the many Articles,  our SHOP1.1 and the many other resources. If your subscribe your email address, we will send you a personal update when we post Breaking News and Articles.

The coming series of breaking news will be on Tested Ideas for Traffic and List Building in the Internet Age.  We will also place you on the priority list for our forthcoming E-book  "The ABC of Direct Marketing in the Digital Age". The first 60 will receive the book FREE. 

We established going into 2008 a Watch List for Asian and Singapore direct marketers and for those intending to direct market into Asia  (1)The coming or already prevailing recession; (2)The US Elections; (3) The Search Engine and Contextual Marketing Industry; (4)Unethical business and marketing practices... and promised to keep a look out for (5)innovative breakthroughs in Marketing and Advertising.

As at end May 2008, we have come to believe the US Elections is a mere distraction, hot air.. the new government would not be able to make any significant changes.  The economy will also continue to drift, god knows how long? So we are dropping these off the Watch List and are replacing them with Creative Awards Around the World.  The good news is we have confirmed more marketing breakthroughs in blog marketing and have had some useful realization about the probable role of PTC (pay to click).

Breakthroughs are habit changing, lifestyle changing. New technologies, utilities, widgets are created constantly and brought to market... most of which are not new to the world ideas but each promising to bring about improvements.  Some like the Iphone; blogging; social networks like facebook, myspace and whole array of Web2  apparatus...the technoratis, de.lic.ious, Diggs  have created "breakthrough" waves.  Whether these waves are strong enough to change people's (at least in some niches)habits in a pervasive and perrrenial way ..or would they just fade way, is yet to be seen.  

We are currently exploring various claims to successful list building systems through Blogging and Traffic exchanges. 

More topics may be found in our Section Archives

New York Time, May 31, 2008 featured an interesting innovation...not something that save the world, but could be really useful. The innovation equips digital billboards with tiny cameras that gather details about passers-by — their gender, approximate age and how long they looked at the billboard. These details are transmitted to a central database. 

Today March 09, 2007   BizReport : Mobile Marketing,  ran a post  by Helen Leggatt  “Mobile internet ads more popular than text campaigns”. 

This is certainly encouraging for those like me developing interfacing applications for the mobile community. This big question is of course how long this trend will last?  It was not long ago that we heard  that text campaigns were catching up with email marketing…and then the early popularity sort of died, killed in part by the uncontrollable spam messages.

The main players are still Google Adsense, Adwords: Yahoo's Panama, and Microsoft's Adcentre, with Google being in lead position.  Some SE Marketing issues important for direct marketing in Asia and everywhere else in 2008 are: 

• Microsoft has withdrawn its offer for Yahoo.(Saturday, 3 May 2008) and makes new offer that does not involve a full buyout of the company. (19 May 2008) 
• Google Adsense now supports 3rd party Ad Serving Techonology
• SEMPO 2007 survey show Search Engine Marketing in robust growth stage.
• Past Trends and significant events featured in our archived articles.

Creative awards, gala dinners, the prestige and sense of achievement in receiving an awards continues to excite direct marketers...even the techies, that are usually bent over their computers in design or programming work. Direct Marketing Awards are now included as a category in almost every Creative Award Scheme...our listings feature those with higher direct marketing content.

Business and Marketing ethics are on our 2008 watchlist for direct marketers. We bring you:

• Articles, from our contributors
• Direct Marketing Legal and Ethical Issues
• Interesting features we have DUGG from all over the web 
• Encyclicals and messages from the Pope about the proper use of the mass media.

Customer care, long term relationships are core ingredients of any direct marketing system. Direct marketer's invest heavily in these areas. Yet what has become more prominent are the direct mail and e-mail scams, poor customer service,

ONE1-DM is entirely devoted to providing resources, knowledge, news and services to direct marketers, especially those working in Asia.  On this front page we will regularly highlight a few that are either newly discovered or are frequently visited by our members.

See some useful contacts at GOTO Link Page

DM Web, a Singapore Blogsite that is related to ONE1-DM|Singapore Direct Marketing, provides a categorized list of selected Direct Marketing Essays  from the world wide web,   Articles are chosen either because they provide new DM concepts and ideas, especially those relevant for Singapore and Asian Direct Marketing, offer a good overview of well known direct marketing concepts,  or they provide

Product Listings in Click Bank has today grown to reach tens of thousands of items both in the digital and non-digital categories. The CB Search engine makes it easy to locate Click Bank Products. See Click Bank Comprehensive search facility.  You may even apply to have your own Click Bank shop if have a website or blog, all free of charge, and even learn to locate and use free opportunities to effectively promote your shop. Read on for more details of about owning your own Clickbank Shop.

Hot Deals! Fashion Accessories, Home & Gifts, Baby & Children, Garments & Textiles etc. Buy Direct from China! Door-2-door delivery.

With increasing trade liberalization there are greater opportunities for businesses to market directly into overseas countries rather than to go through intermediaries and agents. ASEAN and ASIAN Free Trade Agreeemnts should technically enhance Asian Direct Marketing opportunities. However many companies lack knowledge about foreign countries trades regualtions, taxes and practices. Drexsal, Singapore based Trade Consultancy has introduced STRATIGEZ a new business tool which direct marketers and other

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