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Newsflash

DM in the Digital Era. Download presentation by Alex Har at the Gift and Stationery Show 2007, "Direct Marketing in the Digital Era". DMarketing.pdf (108Kb)


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WELCOME ONE TO ONE MARKETING ONLINE...Drive Traffic, Build Lists, Surf to Serve, Make Money  
Alex Har, Singapore Direct Marketing Welcome and Thank You for visiting.  Through this  Direct Marketing site hosted in Singapore,  we hope to extend the sense of friendship, sharing and fraternity which many of us have experienced when we attend marketing conferences in Asia and all over the World... and together LEARN TO MAKE MONEY, REACH NEW MARKETS using DIRECT RESPONSE techniques.

You do not need to register to view the many Articles,  our SHOP1.1 and the many other resources. If your subscribe your email address, we will send you a personal update when we post Breaking News and Articles.

The coming series of breaking news will be on Tested Ideas for Traffic and List Building in the Internet Age.  We will also place you on the priority list for our forthcoming E-book  "The ABC of Direct Marketing in the Digital Age". The first 60 will receive the book FREE. 

Read more...

 
Asian Direct Marketing Watchlist

 

 

doubts.jpgWe established going into 2008 a Watch List for Asian and Singapore direct marketers and for those intending to direct market into Asia  (1)The coming or already prevailing recession; (2)The US Elections; (3) The Search Engine and Contextual Marketing Industry; (4)Unethical business and marketing practices... and promised to keep a look out for (5)innovative breakthroughs in Marketing and Advertising.

As at end May 2008, we have come to believe the US Elections is a mere distraction, hot air.. the new government would not be able to make any significant changes.  The economy will also continue to drift, god knows how long? So we are dropping these off the Watch List and are replacing them with Creative Awards Around the World.  The good news is we have confirmed more marketing breakthroughs in blog marketing and have had some useful realization about the probable role of PTC (pay to click).

Read more...

 
breakthroughs in direct marketing, online marketing

 

 

Breakthroughs are habit changing, lifestyle changing. New technologies, utilities, widgets are created constantly and brought to market... most of which are not new to the world ideas but each promising to bring about improvements.  Some like the Iphone; blogging; social networks like facebook, myspace and whole array of Web2  apparatus...the technoratis, de.lic.ious, Diggs  have created "breakthrough" waves.  Whether these waves are strong enough to change people's (at least in some niches)habits in a pervasive and perrrenial way ..or would they just fade way, is yet to be seen.  

We are currently exploring various claims to successful list building systems through Blogging and Traffic exchanges

More topics may be found in our Section Archives


Bill Boards that Look Back  

New York Time, May 31, 2008 featured an interesting innovation...not something that save the world, but could be really useful. The innovation equips digital billboards with tiny cameras that gather details about passers-by — their gender, approximate age and how long they looked at the billboard. These details are transmitted to a central database. 

Read more...

Increasing Popularity of Mobile Everything  

Today March 09, 2007   BizReport : Mobile Marketing,  ran a post  by Helen Leggatt  “Mobile internet ads more popular than text campaigns”. 

This is certainly encouraging for those like me developing interfacing applications for the mobile community. This big question is of course how long this trend will last?  It was not long ago that we heard  that text campaigns were catching up with email marketing…and then the early popularity sort of died, killed in part by the uncontrollable spam messages.

Read more...

 

Contextual and Search Engine Marketing

 

 

The main players are still Google Adsense, Adwords: Yahoo's Panama, and Microsoft's Adcentre, with Google being in lead position.  Some SE Marketing issues important for direct marketing in Asia and everywhere else in 2008 are: 

  • Microsoft has withdrawn its offer for Yahoo.(Saturday, 3 May 2008) and makes new offer that does not involve a full buyout of the company. (19 May 2008) 
  • Google Adsense now supports 3rd party Ad Serving Techonology
  • SEMPO 2007 survey show Search Engine Marketing in robust growth stage.
  • Past Trends and significant events featured in our archived articles.
Read more...

 

Direct Marketing Creative Awards 

 

Creative awards, gala dinners, the prestige and sense of achievement in receiving an awards continues to excite direct marketers...even the techies, that are usually bent over their computers in design or programming work. Direct Marketing Awards are now included as a category in almost every Creative Award Scheme...our listings feature those with higher direct marketing content.


Marketing Magazine Direct Mail Awards 2008 held in Singapore  
An almost Brand New Award, a breakthrough of sorts if one is famillair with the Singapore Direct Marketing scene. Sponsored by DMrocket, a division of Singapore Post,  the awards will recognise outstanding direct mail marketing across 13 categories with a best of breed award to be named as the finale of the evening. The winner, along with a prestigious trophy will also walk away with a trip for two to Las Vegas to attend the DMA08 Conference and Exhibition in October
Read more...

 
Ethical Issues, Practices in Direct Marketing

 

 

Business and Marketing ethics are on our 2008 watchlist for direct marketers. We bring you:

Customer care, long term relationships are core ingredients of any direct marketing system. Direct marketer's invest heavily in these areas. Yet what has become more prominent are the direct mail and e-mail scams, poor customer service,

Read more...

 

Asia Direct Marketing Resources

ONE1-DM is entirely devoted to providing resources, knowledge, news and services to direct marketers, especially those working in Asia.  On this front page we will regularly highlight a few that are either newly discovered or are frequently visited by our members.

See some useful contacts at GOTO Link Page


Life-long Learning For Direct Marketers  
Brian Tracy UniversityDirect Marketing is always about reaching Goals, measurable performance building and managing relationships. These requires life long learning and a broad range personal effectiveness and learning skills. Of these, coping with our personal ups and downs and the stresses are important one. Over the last century, many gurus have emerged on this subject, and they will continue to blossom in the current era that's becoming more competitive and challenging. Visit the Brian Tracy University Programs, read more about Personal Effectiveness for direct marketers, especially those in Asia, in our articles section

Useful DM Essays  

DM Web, a Singapore Blogsite that is related to ONE1-DM|Singapore Direct Marketing, provides a categorized list of selected Direct Marketing Essays  from the world wide web,   Articles are chosen either because they provide new DM concepts and ideas, especially those relevant for Singapore and Asian Direct Marketing, offer a good overview of well known direct marketing concepts,  or they provide

Read more...

Your Click Bank Convenient Search  

Product Listings in Click Bank has today grown to reach tens of thousands of items both in the digital and non-digital categories. The CB Search engine makes it easy to locate Click Bank Products. See Click Bank Comprehensive search facilityYou may even apply to have your own Click Bank shop if have a website or blog, all free of charge, and even learn to locate and use free opportunities to effectively promote your shop. Read on for more details of about owning your own Clickbank Shop.

Read more...

Direct Marketing Books  
These are books whicy we feel are interesting to Direct Marketing professionals in Asia. More book references on specific topics are found in our article section


Cross Border Direct Marketing  

Hot Deals! Fashion Accessories, Home & Gifts, Baby & Children, Garments & Textiles etc. Buy Direct from China! Door-2-door delivery.

With increasing trade liberalization there are greater opportunities for businesses to market directly into overseas countries rather than to go through intermediaries and agents. ASEAN and ASIAN Free Trade Agreeemnts should technically enhance Asian Direct Marketing opportunities. However many companies lack knowledge about foreign countries trades regualtions, taxes and practices. Drexsal, Singapore based Trade Consultancy has introduced STRATIGEZ a new business tool which direct marketers and other

Read more...

Direct Marketing Media Revolution  
This video from the U-Tube is both insightful and funny...but certainly stimulates thoughts about the future of media. Good reading for Asian and Singapore Direct Marketers.
Read more...

Asian DM Service Vendors  
We have included information, essays, articles and blogs about Asian Direct Marketing Service Vendors under our Asian Direct Marketing Service Vendors. If you provide services relating to direct marketing, and are located in Asia, please send us your business information

 

Asian Direct Marketing 

 

Do request for our Article Updates before leaving us.

We will email you an update as as when we have "Breaking News and Articles" about  Direct Marketing Industry.  The forth coming articles will be on "List Building in the Digital Age".  We also will place you on the priority list to receive a free copy of our forthcoming E-book "ABC of Direct Marketing in the Digital Age". 

Your Privacy is Assured. This site's mailing list is managed by Aweber Communications Inc whose founder, Tom Kulzer, like us, believe very strongly in ethical opt-in email marketing and has developed strong policies and procedures to prevent abuse.

Internet Marketing
LinkAlizer makes it easy and fast for you to to find link exchange partners and increase traffic.

Link Exchange - Webmasters helping webmasters develop high value relevant links. Promoting ethical web-marketing using the time trusted pillars of relevance and popularity.


 
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