ONE1-DM| Singapore Direct Marketing


HOPEFUL AL'S DIRECT MARKETING WEEKLY BLURB Vol 9 March 19 2009
Dear Friends, The very least you can do in your life is to figure out what you hope for. And the most you can do is live inside that hope. Not admire it from a distance but live right in it, under its roof. ~ Barbara Kingsolver (1955) US novelist How Small and large Companies are deploying Twitter to drive Traffic Chris Crum's articles in WebProNews on how large and small companies are both effectively using Twitter is awesome and provides us hope working with reduced marketing and advertising budgets. Free Whitepaper ... adding online-videos for B to B marketing BtoB marketers have found have found success in incorporating online video to drive branding, awareness, customer acquisition and loyalty. BrightCove a pioneer in online video marketing offers a free insightful whitepaper that will guide businesses in implementing such strategies. Registration required. Better Integration of SEO and Social Marketing Strategies may help many businesses. SMX West's event devoted an entire day on in house SEO efforts. It created for me a feeling of dejavu as I recall in the 1970s and 1980s how we lobbied to bring direct marketing in-house... and to integrate it into mainstream marketing...and what productivity it created over the last 30 years. Today's new marketers like Rank Fishkin are pushing the same for SEO and Social Marketing. Rush suggests in his interview with WebProNews that Companies today need to create an SEO culture rather than treat it merely as an aspect of website promotion. More WebProNews Videos Books and Ebooks Unaffected by Recession So far, books have also been largely unaffected by the wrenching changes that the recession is bringing to other media. This is reported in a New York Times Article, that gave many reason why the recession may in fact be a boon. There is certainly hope in setting up a book or e-book store. If you wish to set up your own Ebook store. Resale Rights Kingdom offers you an easy way to do this. So Long Until Next Week If you don't have a Twitter Account, its easy to get one at Twitter sign-up page. Once you are signed up, type "follow alexhar" in the "What are you doing Box". (Exclude the block marks). You will be following me and I will follow you back. Its fun and you'll make a lot a friends. Remember Surf to Serve, have fun and you will find money along the way. Best Regards Hopeful Al Webmaster The ONE1 Asian Direct Marketing Center *********************************** Where East Meets West Response is the Name of the Game Internet Meets Traditional Media ********************************* PS. You may Subscribe to receive this Blurb weekly, and receive 12 ebooks which we have selected specially for our subscribers. You can checkout these 12 ebooks and their summaries Here. This Week's Useful Marketing Tips..*. How Small Business can survive in a recession?* Exploit their major strength of being able to be flexible, to react, respond, seize opportunities or avoid risks quickly. The major handicap that small business have is often the lack of reliable information to derive and evaluate opportunities. The Solution, keep networking and share more starting with the people closest to them... their employees, customers and moving outwards. - Alex Har's Coaching Tips 12 ways to find Businesss and Brands on Twitter This Blogpost at Top Rank by Lee Ogden direct you to various tools that will help you locate useful business contacts on Twitter